Due to the pursuit of the exhibition's business effectiveness and the establishment of an indispensable and efficient platform for Sino-Japanese industries, the exhibition has become one of the most representative OEM/ODM exhibitions in Japan. It has maintained a frequency of holding exhibitions in Osaka and Tokyo every year. In recent years, industrial demand in Japan has diversified in the Asian region, leading to an increased procurement demand from Southeast Asia and South Asia countries and regions, the so-called "China +1" trend becoming more apparent. In order to meet the demand of attending buyers to realize the "China +1" option in the same exhibition, the exhibition hopes to make efforts to increase the participation of more Asian companies, allowing all parties to fully utilize the existing trading platform and further expand its industrial influence. In September 2014, during the 22nd exhibition, the exhibition was renamed AFF Exhibition.
The organizer of the AFF exhibition is Japan AFF Co., Ltd., the co-organizer is Japan-China Economic and Trade Center, and the executive agency is the AFF Secretariat, which includes the original CFF executive agency China National Textile Advertising Exhibition Co., Ltd. and some supporting groups.